Ebay Allowed Put Text in First Image Again
Marketers and small businesses beloved running Facebook ads because they yield fantastic results at a low price.
Plus, Facebook ads are besides really piece of cake to run…correct???
Did anyone out there (specially designers) just sigh?
As the Manager of Marketing for a minor business, I am besides the entire Section of Marketing, so I personally create our Facebook ads from strategy to design to implementation. As a Creative at heart, I relish the graphic design part of my task and yet, I dread the days I take to spend designing anything for Facebook ads.
Yes, advertising with Facebook is oftentimes very unproblematic, but with the ever-changing and oftentimes opaque creative requirements, things can get catchy and frustrating on the advertisement creation side. None of the following Facebook advertising issues I've encountered are insurmountable past whatever means (and I'll show you lot how to work effectually them). But man does it become frustrating (and kinda funny) sometimes.
Facebook Advertizement Fail #1: The Pixel That Got Away
Take you lot ever tried to utilize an prototype for an ad that wasn't exactly Facebook's "recommended" size? I have (on accident)! As you might imagine, information technology didn't get too well.
My single image ad was rejected once because information technology was one pixel off from the recommended size. The toughest part of this wasn't so much that it was rejected merely that there was no mistake bulletin or reason given for the rejection. Ability Editor was merely stuck and no affair how many times I tried uploading the epitome, the preview just stayed blank.
To troubleshoot, I restarted Power Editor, re-created the campaign over again from scratch, and tried a different browser – but naught made a difference.
Finally, I checked my artistic and saw that it was 1200 ten 627 pixels instead of the "recommended" 1200 x 628. When I adjusted the image, it loaded into my campaign perfectly Similar Zilch HAPPENED.
I don't get mad about strict requirements on creative; graphic designers are very used to that and creativity thrives under constraint; only, I exercise wish Ability Editor would have given me a head's upwards virtually what was wrong.
How To Fix Information technology: If something goes incorrect during your ad creation and you tin can't figure out why, double bank check your creative to brand sure it matches Facebook's recommended advertising specs exactly.
Facebook Advert Fail #2: What Are Words?
Here's something you may not know: illustrations of falling snow are actually words!
Wait, what? Permit me explain. A few months ago I was creating a carousel ad to feature some of the all-time deals for our Christmas sale and I kept getting the "your ad may not run" error message because there was "also much text" in it. I started to strip text, test, strip more than text, and so test over and over over again until there was literally no text in the advertizement:
As you can see, there is cipher text in this image but the Facebook advertisement withal failed. Okay, peradventure a little if you zoom in on the Jensen DUB logo, but it certainly does not deserve a warning at all, let alone an "Image Text: Loftier" warning.
And then I did what anyone would practise in this situation: LOL'ed, took a screenshot, then subsequently wrote about it on the WordStream blog. 😉 I also sent the screenshot to Facebook and nicely asked for an explanation and some direction on how to fix information technology. A couple days afterward I received a telephone call from the Facebook ads squad, and they were every bit baffled as I had been at outset.
But by then I had figured out past trial and error that when I removed the snow graphic, my image (even with some existent text in it) passed with no issues! In other words: the program was reading the snow as text.
How To Fix Information technology: Contact Facebook ads support via Power Editor. They're very helpful and nice! Likewise, later that incident the Facebook text overlay tool has earned a coveted spot on my Chrome bookmark bar alongside heavy hitters similar my Shopify login and Google Analytics. If yous aren't using that tool withal and y'all put text in your ads, I highly recommend you check information technology out.
Facebook Ad Fail #3: Exceptions AKA Text On Product Images
We sell car stereos (among many other aftermarket machine accessories) and some of our best performing ads characteristic product images. If you lot call back I can just drop in a nice dazzler shot .png of the latest Apple CarPlay receiver into Photoshop and exist on my merry way – recall again.
There is a LOT of text on a production image like that and even though they say this should qualify for an exception, that has not (until recently) been my feel for our products. My workaround was to use a Gaussian blur on ALL of the text including the logo (ugh) on products like these:
But taking the text off of a multimedia receiver is a bad option because the content on the product's screen is intrinsically tied to the appeal and value of the product! That is of course why Facebook made product images an exception, and even though those exceptions are supposed to be automatically practical, they were non in my case.
When I spoke to a very nice gentleman at Facebook about the snowflake/text debacle I mentioned this outcome to him as well. He basically told me that next time I come across that problem, to permit him know and he'd meet what he could do. He never said he would (or could for that affair) do anything to assistance me account-wide or to prevent information technology from happening again.
Since that conversation however, I oasis't had any issues with an ad getting rejected for having too much text when it features a text-laden machine stereo receiver. Did they change something on my account or to the ads software in full general? Maybe. Am I simply getting lucky? Perhaps. Is information technology my place (a mere mortal!) to question the vast mysteries of the Zuck? Probably not.
How To Fix It: If you know you have an ad coming up that will accept text in it but should qualify for an exception, start your ad creation early in case yous need to contact Facebook ads support to get it resolved.
Facebook Advertizement Fail #iv: Editing Boosted Posts on Instagram
One day I noticed that a boosted post was getting a lot of engagement on Instagram and I idea I'd change the link to a new optimized landing page I had only finished working on.
Should I have only had the best link on there to brainstorm with? Yes, of course I should have but that isn't e'er how things go when you are a ane-woman marketing department (or fifty-fifty if you're not). Plus, call up that this is a postal service about fails.
So here'southward what I learned from this particular Facebook neglect. You are allowed to edit your boosted mail service and change the link on your ad but in that location's a catch. The Instagram ad preview in Power Editor updates with your new link Only it does not in fact modify the link on your alive Instagram ad. Boo. If you somehow forget the link entirely, you cannot go dorsum and add ane. Boo! Nevertheless, if you want to change or add together a link on a boosted mail on Facebook it volition really change the link. Yay!
How To Fix It: The dazzler of the boosted post is that information technology'south so easy and cheap that one might be tempted to be compulsive about clicking that "boost at present" button. Instead, slow down and make certain your ad content is 100% workable on both Facebook & Instagram (if you have Instagram and it's linked). Pretend that your boosted ad is a printed advertising you won't be able to change once information technology runs (b/c on Instagram it basically is).
I All the same Beloved Facebook Ads
I wrote a post last year almost stretching a small business concern marketing budget and I yet believe paying to play on Facebook is a must for everyone. Facebook ads are such a price-efficient fashion to promote your business that it's worth all of the fails in the stop.
Source: https://www.wordstream.com/blog/ws/2017/03/02/facebook-ad-fails
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